Retail Markup Calculator

Set Global Settings, enter your Product Costs, and get MSRP & wholesale suggestions. Margins are by default before overhead—toggle to cover overhead if you prefer.

Global Settings

Processing fees (%)

Card/checkout fees as a percent of the sale. Suggestion: 3%.

Returns / damage / shrink (%)

Expected loss rate on units. Suggestion: 2%.

Sales tax (%)

Customer pays this where applicable (pass-through). Used in the “with tax” display. Suggestion: 8.5%.

Monthly overhead ($)

Rent, software, insurance, etc. Optional.

Expected retail units / month

Used to allocate overhead per unit.

Cover overhead in price?

If ON, MSRP formulas include an overhead-per-unit allocation.

Product Costs

Product name

e.g., “Hyaluronic Serum 30ml”

Base cost (COGS) per unit ($)

Your unit cost from supplier/manufacturer.

Shipping + packaging per unit ($)

Inbound freight amortized per unit + jars/boxes/labels.

Target margin (%)

Contribution margin on the sale after processing fees, returns, and (optionally) overhead. Suggestion: 60% for retail.

Rounding style

Psychological price rounding.

Results

STANDARD MSRP

$—

with tax: $—

LEAN MSRP

$—

~10% less margin

PREMIUM MSRP

$—

+10% extra margin

TRUE COST / UNIT (at std.)

$—

includes returns, processing, and overhead (if toggled)

PROFIT / UNIT (at std.)

$—

—% of price

WHOLESALE SUGGESTIONS

Keystone (retailer 50% margin): $—
Minimum wholesale (your 30% margin): $—

Line	$ / unit	Notes

Built by Dead Skin Club for solo estheticians. 🖤

Heads Up:
This tool is just here to give you ideas and help you visualize your numbers. It’s not an exact science — your actual pricing might look different depending on your location, costs, and business goals. Use this as a guide, not gospel.